A group called the Coalition for a Secure Driver’s License wants to put billboards like this up in North Carolina, Wisconsin and New Mexico, and is shocked--shocked--that anyone might consider this to smack of racism.
[North Carolina] Transportation Department spokesman Ernie Seneca called the premise for the ad “flat-out wrong [and] totally inaccurate” and said the ad itself was offensive.As a person who has lived in North Carolina, I can honestly say that if the Tar Heel State thinks something is racially offensive, then you've got no wiggle room whatsoever in this area.
Now, I don't know if the goals of this group are worthy ones or not. Perhaps they are. I haven't really read anything about this possible loophole in the War on Violence Committed or Threatened by a Group to Intimidate or Coerce a Population. But the fact that they consider a billboard like this to be appropriate speaks volumes about our current social climate.
I remember driving through Indiana in the early '70's with my family, and seeing signs at the borders of some small towns that read "Nigger, don't let the sun set on you here." This sign doesn't match those for gut-level offensiveness; but they're damn close.